H&R Block Can Get You Money In Minutes

It’s January 1st, which means tax season is officially underway. Expect your commercial breaks to be inundated with tax-related content in the coming weeks (TurboTax just put out their new spots…I’ll be writing about them very shortly). This one from H&R Block is extremely annoying. The couple in this ad is moving when they excitedly find out that H&R Block can get them money in minutes. And then they proceed to sing and dance around like cringey idiots. Ugh. And just imagine what they do when they discover that $3500 refund advance is interest-free.


AT&T Says “Just OK Is Not OK” In An Elevator

AT&T’s yearlong “Just OK Is Not OK” campaign continues with this new set of ads. In one, an elevator doesn’t quite get out where it’s supposed to and a chatty guy talking about people getting stuck in elevators in the movies doesn’t help matters. Just OK doesn’t work when you’re skydiving. A sketchy tax “professional” who’s getting audited, takes a lot of trips to the Cayman Islands on his yacht “Offshore Accounts” and changed his name to Dennis Celery (he was Phil, but Phil is now legally dead after falling off a boat)? Not OK. By the way, Dennis Celery is played by Bob Stephenson (not Jim O’Heir as previously written). And finally, a wedding with a cringe-inducing pause before “I do” is not OK. I’ll add some more actor/actress info to this post when I find it.

1/13 update: The Cayman Islands objected to this commercial, and subsequent edits just referred to “islands” instead of The Caymans.



Britain’s Beer Alliance Says “Long Live The Local!”

If you were to think about iconic aspects of everyday British culture, the pub would be high on the list. In this compelling spot from Britain’s Beer Alliance, we see important scenes that play out in the pub, along with a voiceover that grows in urgency. And then there’s the sobering statistic that 3 pubs a day close for good, and that pubs are under increasing tax pressures. It ends with a message to sign the petition to cut the beer tax. Here’s more on this excellent ad, created by Havas London.

TurboTax Says It Doesn’t Take A Genius To Do Your Taxes

It’s the new year, which means tax refund season is rapidly approaching. I love tax refunds…it’s like getting money back for stuff you did last year. I’ve done my taxes since I was 16, and TurboTax has made this seemingly intimidating task quite easy. In this new campaign, TurboTax utilizes real geniuses like theoretical physicists Dr. Michio Kaku and Dr. S. James Gates, Jr and Nobel Laureate Dr. George Smoot to show us average people that you need not be as smart as them to do your taxes. You can do it, guys!

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