Budweiser Tells The Immigrant Story Of Adolphus Busch In Its Super Bowl Commercial

Advertising often reflects the events of the outside world. So at a time when immigration is a red-hot topic, especially in the United States, it’s not surprising that Budweiser would create an ad about the immigrant story of the co-founder of Anheuser-Busch, Adolphus Busch. It’s a compelling, well-shot commercial that’s racked up more than 6 million views only a few days after being released online. Here’s more from Adweek.

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Mr. Clean Gets Sexy In Its New Super Bowl Ad

Do you believe that advertising can make people change their behavior? If so, I wonder whether we’ll see an upswing in men doing house cleaning. Of course, the whole notion that they don’t is a pretty tired stereotype. Regardless, this Mr. Clean commercial created by Leo Burnett Toronto seems like one people will be talking about during the Super Bowl. I’ll update with actor/actress info when I find it.

Skittles’ Super Bowl Commercial: Katie!

With the Super Bowl a little over a week away, many of the big game ads have already been released. It’s been like this for numerous years now, and I’m not a fan. For an advertising nerd like me, there’s something special about seeing a brand new Super Bowl commercial. But that’s the way it is, so I guess I’ll just have to get on the trolley. Skittles has always had weird ads, and this one is no different. Fortunately, unlike last Super Bowl’s Steven Tyler spot, this one is actually good. A guy is throwing Skittles at Katie’s window and repeatedly calling her name. Only thing is Katie, her parents, grandma, a burglar, a cop, and a beaver (or gopher?) are all catching the Skittles in their mouths. It’s a bizarre and amusing ad, created by London’s adam&eveDDB.

Snickers: Hungry Marilyn Monroe Is Willem Dafoe

One of last year’s most popular Super Bowl commercials featured an angry Danny Trejo who turned out to be a hungry Marcia Brady. Now Snickers is back poking fun at another iconic scene for the Super Bowl. Perhaps if Marilyn Monroe was hungry during the famous skirt blowing scene in The Seven Year Itch, she might have acted like a grumpy Willem Dafoe. Another good one from Snickers.

Heinz Has A Hit With Its Wiener Stampede Super Bowl Commercial

Ads with dogs tend to be very popular (provided that they also don’t have Sarah McLachlan). The reason is quite simple: dogs are cute. I’m fairly certain people will love “Wiener Stampede”, Heinz’s Super Bowl spot showcasing a bunch of hot dogs and costumed people dressed as condiments to put on them. It’s set to Harry Nilsson’s classic “Without You”, which now has a weird association for me because of The Rules of Attraction (NFSW link).

Super Bowl Retrospecticus: Master Lock Makes Its Mark In One Second

After Sunday’s championship games, Super Bowl 50 is set. It’ll be the Carolina Panthers taking on the Denver Broncos, in case you haven’t been paying attention. And now, we wait. In the meantime, I’ll be writing about some Super Bowl ads of the past and previewing some spots that’ll be coming. Because after all, the Super Bowl might be the only place where people are more likely to go to the bathroom or talk during the game rather than the commercials. And of course, there’s the false but enduring urban legend about bathroom usage during halftime.

Master Lock isn’t really a company you think would advertising on the Super Bowl. They aren’t huge, and a bit boring (but oh so functional) as a consumer product. But they used to have Super Bowl commercials all the time. How did they afford it? Well, Master Lock would spend its entire advertising budget on this one spot. In 1974, Master Lock introduced a commercial in which a lock was fired on by a sharpshooter. It survived. This first “Tough Under Fire” ad is often ranked as one of the best Super Bowl commercials of all time. It was so successful that Master Lock would continue running similar ads for years. All of this culminated with 1998’s commercial. By that time, Super Bowl advertising costs had ballooned, so Master Lock introduced a one second ad (apparently these are called blipverts). If you were paying attention, it was probably effective as hell at a fraction of the cost.

Pierce Brosnan Goes On A Memorable Mountain Drive For Kia

As has been the trend in recent years, most Super Bowl commercials either have teasers, or are revealed in full online before the big game. I have purposefully been avoiding most of these, because I still genuinely like the surprise of seeing a new Super Bowl commercial. But a few have just been too intriguing, like this Kia spot starring Pierce Brosnan. In it, Brosnan is hearing about his role in the commercial from his agent. He often interjects with what he think he’ll do. His interjections play off his action/adventure history, especially James Bond. As it turns out, the commercial is pretty mundane, with Brosnan just doing a normal drive through the mountains. Of course, the spot ends with some fireworks of the James Bond-ian nature. Very entertaining and self-aware.

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