Sun Drops Like A Bomb

Sun Drop, a citrus soft drink long only available in parts of the South and Midwest, is now being distributed nationally. The Dr. Pepper Snapple group is doing a great job promoting Sun Drop. Watch.

This commercial is generating a huge amount of heat, with almost 4.7 million views since being uploaded on YouTube in March. Sun Drop also has a contest to make your own video and be featured in a future ad, and a YouTube search reveals dozens of parody videos. Everything is working here…dancing, a wicked catchy Snoop Dogg song, interactivity, and the excitement of a new product. Sun Drop is poised to make a big splash this summer. Watch out, Mountain Dew.

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