The Subaru Outback And A Blind Man Help This Couple See The World

Subaru has long had a crunchy, left-of-center image, and this is also apparent in its sentimental, whimsical, and adventurous advertising. In its newest spot from longtime agency Carmichael Lynch, an outdoorsy couple seeks to explore the “Peninsula Trail.” An older, bearded, blind man hears their inquiry and tells them that they won’t be able to find it on a map. He’ll take them there. They look surprised, y’know, because he’s blind, but they’re down for an adventure. And off they go! Despite not being able to see, the man leads them to a crab shack, an ocean overlook, and finally the trail in the dark. The scenery in this one is absolutely beautiful, and what makes it even cooler is the the blind man is George Wurtzel, who’s actually blind. In real life, George is an artist and woodworker who works at Enchanted Hills Camp and Retreat, and leads sighted people on guided trail walks. Very nice spot from Subaru.


See The Stars In This Subaru Outback Ad From Canada

Stars are magical to see. But if you live in an urban area, you’re probably not seeing too many of them. I remember going to the Smoky Mountains in Tennessee as a kid. It was the first time I’d be really far out in a rural setting, and the stars looked amazing. According to this video, an estimated 85% of Canadians can’t see more than a few stars. So Subaru Canada is teaming up with the Royal Astronomical Society of Canada for the #SubaruDarkSky campaign to encourage people to get out into nature and enjoy the stars. In this introductory spot, a family leaves their suburban home at night and drives seemingly for a long time, until they find a spot with an incredible view.

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