Liberty Mutual Introduces Zoltar The Fortune Teller

Libery Mutual’s most prominent recent commercials are from the offbeat LiMu Emu campaign, which have proven to be both popular and polarizing. Now, they’re going back to something a bit more familiar, with different people talking to the camera overlooking the Statue of Liberty. But don’t get it wrong…these spots are still pretty bizarre. We meet Zoltar the fortune teller, who tells a woman that great riches will find her when Liberty Mutual customizes her car insurance, so she only pays for what she needs. Pleased, she “frees” Zoltar who slowly pedals away on a unicycle and calls for a taxi. There’s one with an attractive, struggling actor whose good looks can’t hide his lack of talent. Liberty Mutual also has a parody of those “before and after” ads where a schlubby guy turns his life around after getting Liberty Mutual (and also after he won the lottery, got hair plugs, and started working out). And finally, a man on a bench literally thinks about what he can do with all the money he could save after switching to Liberty Mutual. He’s got some fantastic facial expressions. Here’s more about this new campaign from Adweek.

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