What The L, Staples?

Kmart’s “Ship My Pants” was one of my favorites from last year. Booking.com’s various “Booking Yeah” versions are alright, too. But the problem with copying the same formula is that it can get stale. In this Staples ad, the company’s signature staple-shaped L (a brilliant design decision, by the way) is missing from the Staples Center, home of the NBA’s Lakers and Clippers, and as featured in the spot, the NHL’s Kings. This looks like a campaign, where we’ll discover where the L it went. However, due to lack of originality, it brings up another L word in my mind: lame.

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Tuesday Throwback: Staples Goes Back To School

It seems a little crazy since it’s only July 10th, but back to school sales are already in full swing. But with the trend of schools starting earlier in summer, I guess it makes some sense. All of this reminds me of a commercial that I grew up with: this Staples back to school ad. Made sometime in the mid-’90s, every year this spot appeared, it reminded that school was starting soon. It might actually still be on the air. Watching as an adult, it’s hilarious to see the juxtaposition of the gleefully dorky dad with the thousand-yard stare of the kids. The ironic use of “It’s The Most Wonderful Time Of The Year” just adds to the fun. And a final thought: maybe I’m just looking through rose-colored glasses, but it seems strange now that going back to elementary/junior high/high school was such a drag. Compared to job hunting with a liberal arts degree in a crappy economy, that sounds positively swell.

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