Budweiser’s Super Bowl Commercial Stars Water And A Great “Stand By Me” Cover

Almost all Super Bowl commercials are now released online long before the big game. I don’t like this, as I feel it takes some of the magic away from the new ads, so this year I’ve made an effort not to watch online. But I saw Budweiser’s during a Hulu ad break, and since it’s picked up almost 10 million views since being released a week ago, I guess I can write about it. Anyway, this time Budweiser is going away from its tried-and-true tradition of the Clydesdales for its big ad. But the one they’ve created is still quite nice. This past year has been full of natural disaster, and all of the areas hit have been in desperate need of one of beer’s key ingredients…water. So the spot focuses on Budweiser’s brewery in Cartersville, Georgia supplying water to the disaster spots. The background song is a beautiful cover of Ben E. King’s “Stand By Me” (one of my all-time favorites), performed by Skylar Grey.

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Tuesday Throwback: Levi’s And “Stand By Me”

This is one of the rare Tuesday Throwbacks where I never saw the original commercial when it aired, but it’s a great spot. It features Ben E. King’s 1961 classic “Stand by Me”, one of my favorite songs of all-time. The ad takes place in a 1950’s setting where a bar doorman is refusing many people entry for breaking the dress code. But a young greaser, played by Eddie Kidd, is let in since the sign says “No blue jeans” and he’s wearing new Levi’s 501 black jeans. A simple, evocative, and very cool story. Based on its use in this commercial and earlier in the excellent movie Stand by Methe song “Stand by Me” re-entered the charts at #9 in the US, and #1 in the UK.

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