Audi Depicts The Gloomy Future With Self-Driving Cars

Self-driving cars have long been the stuff of science fiction, but they’re real now. And perhaps in the not-too-distant future, they’ll take over as a predominant mode of transportation. It sounds great…no more stressful dealings with traffic or obnoxious drivers. Imagine what we’ll be able to do with all that extra time. But is it all such a good thing? In its great new ad created by Venables Bell & Partners (they’re on a roll with Audi), we see a wealthy man named David living in a futuristic city. He leaves his downtown office, and hops into his self-driving car, Clara. Clara then asks what’s on his mind. David then reflects on the romance of driving. “Driving wasn’t just about being taken from place to place,” he says, “but going somewhere…feeling something along the way.” David has a great life, but soon realizes that he’s too relaxed. And then the rebellion comes. It’s a fantastic and thought-provoking spot for the Audi R8 Spyder.

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