ESPN’s Newest “This Is SportsCenter” Spot Features Aaron Judge Practicing His Home Run Trot At The Gym

Last year, ESPN parted ways with its longtime agency Wieden + Kennedy New York. Their most famous campaign was “This Is SportsCenter”, which had about 400 ads over 20 years. Now, ESPN is working with an in-house agency Creative Works, and its first new “This Is SportsCenter” spots in a year debuted today. Luckily, they still feature the same wry and witty humor that the campaign was renowned for. The ads star New York Yankees slugger Aaron Judge. In the longer one, he’s taking a leisurely jog on a treadmill in full uniform at ESPN’s gym. It’s brief…because the treadmill is set to “Home Run Trot.” In the other, he enters a room, and All Rise.

 

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This Is SportsCenter: “MMMBop” Is An Interesting Entrance Song

If you had a personal entrance song, what would it be? It’s a question I’ve thought about before, and I’d have to say my song would be “Damn It Feels Good to Be a Gangsta”. The latest spot from the beloved and long-running “This Is SportsCenter” campaign deals with Major League Baseball walk-up music. It features Los Angeles Dodgers outfielder Yasiel Puig walking up to his own music during a meeting. Then we hear SportsCenter anchor Stan Verrett’s music: “MMMBop” by Hanson. Excellent.

This Is SportsCenter: Katy Perry’s Sharks Revealed!

Andy Warhol’s 15 minutes of fame prediction certainly seems to ring true in this age of social media. We have figures like the sharks in Katy Perry’s Super Bowl halftime performance, who blew up Twitter, especially Left Shark. And now in Wieden+Kennedy New York’s long-running and always funny “This Is SportsCenter” campaign, we find out the surprising identities of these sharks.

This Is SportsCenter: John Clayton’s Epic Ponytail

John Clayton is ESPN’s resident football nerd. Depending on who you ask, he resembles a turtle or Mr. Peabody. Deadspin has wondered whether he has a ponytail. Now, ESPN is in on the gag too. In this latest commercial from the classic “This Is Sportcenter” campaign (created by Wieden + Kennedy New York), we see the real John Clayton. He’s a ponytail (skullet?) rocking metalhead who lives at home and aggressively eats Chinese food. Awesome. This one just came out today, but it’s already garnering a huge amount of buzz.

My Sports Bar Would Be Run Better Than ESPN Zone

I was on ESPN.com the other night and saw a banner ad that said something like “Run your own sports bar”. For some reason, I thought it was a contest to win a sports bar and was thus intrigued. Then I checked…and it was an online game for building a sports bar. And no, I’m not playing. I’d like to at least think that I have better things to do with my time.

I saw the commercial for it about 5 times today. Which is what happens when you have SportsCenter on in the background throughout the morning.

The bar fight, naked guy, and puking guy did make me laugh though. And if in case you’ve never been to an actual bar or frat party, the song playing is “Take Me Home Tonight” by Eddie Money.

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