This Spanish Lottery Christmas Ad Is Great

John Lewis has been getting most of the holiday ad buzz lately, and for good reason. But there’s another entry for this year’s best holiday spot, and it’s from Spain. The Spanish Lottery Christmas commercial is a yearly tradition that I just found out about. This edition definitely doesn’t disappoint. In the ad created by Leo Burnett Madrid, we meet Justino, a lonely overnight security guard at a mannequin factory. A mannequin factory? That would totally creep me out. Anyway, during the long nights Justino poses the mannequins in ways that endear himself to the day staff. Then when the day people win an unexpected windfall (c’mon, it’s a lottery ad…nobody loses), they treat Justino as one of their own, even though none of them actually knew him before. Beautiful animation, music, and story. Excellent.


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