Despite Their Commercials, Miller Lite Still Isn’t Manly

I’ve spent an embarrassingly large amount of the last 4+ years in bars. In preparing for this post, I suddenly realized that I have never knowingly seen another guy drinking Miller Lite. Bud Light and Coors Light? Yeah. Miller High Life? Uh huh. But not Miller Lite. Perhaps gaining this key demographic is why Miller Lite has the “Man Up” campaign currently running. If beer companies were really honest, they would highlight the main attributes of light beer: it’s dirt cheap and goes down like water so you can drink them all night. But with MADD, those pesky “please drink responsibly” announcements, and maybe even a little social consciousness, these don’t happen. Anyway, on to Miller Lite’s latest:

Ridiculous. The beer cart girl at your local golf course does not look like that. And your friends won’t treat you like a woman for not ordering Miller Lite. In fact, with enough beer in you, you might chase them with your club and show them who’s a man. Though I do confess a certain liking for the snarky bartendresses (I like my women with some sass). But really, the series is just getting old. Man up, Miller Lite. Find a new pitch. This one isn’t working.

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