Klarna Gets Smooothly Hypnotic In These Ads From Sweden
March 2, 2016 Leave a comment
Sometimes you’ll see an ad that seemingly has little to do with the product or business that it’s advertising. This campaign for Swedish e-commerce payment brand Klarna could fit that description. But you know what? The spots, created by DDB Stockholm, are so good that it doesn’t even matter. In them, a fish smooothly slides down a slide and on a floor, a block of cheese is smoothly sliced, and an odd sea creature smooothly swims. All of this ties in (sorta) with Klarna’s tagline of “Smoooth payments.” And yes, their smooth has 3 O’s. It’s utterly bizarre, but with the hypnotic visuals and music, it’s pretty great too.