Klarna Gets Smooothly Hypnotic In These Ads From Sweden

Sometimes you’ll see an ad that seemingly has little to do with the product or business that it’s advertising. This campaign for Swedish e-commerce payment brand Klarna could fit that description. But you know what? The spots, created by DDB Stockholm, are so good that it doesn’t even matter. In them, a fish smooothly slides down a slide and on a floor, a block of cheese is smoothly sliced, and an odd sea creature smooothly swims. All of this ties in (sorta) with Klarna’s tagline of “Smoooth payments.” And yes, their smooth has 3 O’s. It’s utterly bizarre, but with the hypnotic visuals and music, it’s pretty great too.