That “Smiling Pile Of Poo” Emoji Buick Encore Commercial

I wrote about this Buick Encore spot back in October, but it’s getting aired again, so I’ll revisit it. Jill is very excited with her emojis. I guess we’re at a point where smiling pile of poo emojis aren’t that weird to have in an ad. What is weird is that only a few years ago, this commercial wouldn’t have made sense. Buick’s trying pretty hard to connect to the #millennials with this one. As for the attractive women, Akemi Look is the driver, and Gabrielle “Gabby” Lane is the passenger.

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What Emoji Would You Give This Buick Encore Commercial?

I guess we’re at the point where it’s not too weird that “smiling pile of poo” emojis end up in advertising. What is weird is thinking that if this Buick Encore spot came out just a few years ago, people would be totally confused. The driver is played by Akemi Look, while the passenger is Gabby Lane. And that song, which Buick has used in many of its commercials, is “It’s Alright” by Matt and Kim.

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