Skittles’ Super Bowl Commercial: Katie!

With the Super Bowl a little over a week away, many of the big game ads have already been released. It’s been like this for numerous years now, and I’m not a fan. For an advertising nerd like me, there’s something special about seeing a brand new Super Bowl commercial. But that’s the way it is, so I guess I’ll just have to get on the trolley. Skittles has always had weird ads, and this one is no different. Fortunately, unlike last Super Bowl’s Steven Tyler spot, this one is actually good. A guy is throwing Skittles at Katie’s window and repeatedly calling her name. Only thing is Katie, her parents, grandma, a burglar, a cop, and a beaver (or gopher?) are all catching the Skittles in their mouths. It’s a bizarre and amusing ad, created by London’s adam&eveDDB.

Skittles Pox…Gahh!

This Skittles ad isn’t new at all, having been released in late May 2015. And it was a popular one, racking up more than 43 million views. But I saw it recently, and realized that I’d never written about it. It’s weird like a lot of Skittles commercials. And creepy. Oh so creepy.

Marshawn Lynch Gives Lip Service To Pepsi

Seattle Seahawks running back Marshawn Lynch loves Skittles. He hates talking to the media. So Pepsi plays on his reticence in this new commercial. Marshawn seems to be speaking, but we hear a feminine voice. Of course, that’s because a woman is speaking, while Marshawn is just moving his lips.

The 2012 Joshys: Part III

The Timothy Leary Award: The trippiest commercials. You might not have been on drugs, but these made you feel like it.

Winner: The Skittles Walrus

It’s trippy, alright. The connection to Skittles Riddles is pretty out there and pretty damn tenuous.

Honorable mentions: Axe’s Office Love: Very polarizing.

Old Spice’s Terry Crews ads: Whoa. The definition of a guy commercial.

The Boner Award: Sexiest of the year. I look at analytics for this blog and know that the audience is like 65% male, so I’m going to include a lot of honorable mentions too. If you’re a female reading this and want to suggest a commercial with sexy men, feel free.

Winner: Anything with Kate Upton.

Now a 2-time winner of this prestigious category. I just really like Kate Upton.

Honorable mentions: Adriana Lima for Teleflora and Fiat’s Seduction: Both Super Bowl commercials. I remember being unimpressed with both of them, though in retrospect, the Fiat ad is better than I remember. The Teleflora commercial has a decidedly non-progressive message which many objected to.

Samsung Work Trip and Liquid Plumr Double Impact: Both on here for the suggestiveness. Samsung’s is more subtle and sly while Liquid Plumr’s is a solid minute of obvious, ridiculous, and amusing innuendo.

The Traffic Awards: The posts that brought people to Commercial Society.

Ragu’s Long Day Of Childhood

This one premiered during the Olympics. I remember seeing it and knowing I needed to get something up really quick. Within an hour, it had something like 4,000 pageviews. The next day (August 6) Commercial Society had slightly more than 18,000 pageviews, with the Ragu spot accounting for close to 15,000. By far the busiest day ever. And the Ragu post was WordPress.com’s #1 post of the day…out of more than a million posts!

The Wendy’s Redhead Saga

The original post about the Wendy’s redhead (Morgan Smith Goodwin) is the most popular in Commercial Society history. People REALLY like her. This one has almost 77,000 pageviews. 4 of the top 7 posts on my blog are ones from this campaign.

And that wraps up The 2012 Joshys. Hope you enjoyed it!

kate upton carl's jr

Here’s A Skittles Riddle: Why Is This Girl Making Out With A Walrus?

Skittles has a long history of trippy/memorable/crazy commercials. And here’s the newest, created by DDB Chicago. Skittles Riddles are something I would have thought were awesome as a kid. And you see, the girl isn’t really making out with a walrus, she’s making out with a person who’s a walrus on the inside. Or something like that. I dunno. Ridiculous.

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