March 15, 2017 Leave a comment
Paint isn’t a super exciting consumer category, but its colorful nature means that it can have some visually impressive advertising. I’ll always remember Valspar’s commercials from the mid-late 2000s, for example. Now, Sherwin-Williams has a new spot from McKinney that’s simply stunning. We go on a safari featuring a mandrill, flamingos, zebras, giraffes, meerkats, leopards, and elephants. What makes it so special though, is that the animals were created out of Sherwin-Williams paint chips. According to Adweek, it took almost 30,000 paint chips, along with 24 production artists working a total of 5,600 hours to create this 30-second spot. Very nice music too. Methinks we’ll be seeing this one on a lot of “Best Of” lists at the end of the year.