Gillette Tells The Story Of Shaquem Griffin

Here’s an uplifting one from Gillette. Shaquem Griffin had his left hand amputated as a 4-year old. He went on to star as a linebacker for the University of Central Florida alongside his twin brother Shaquill, and this year he was drafted by the Seattle Seahawks, where Shaquill already played. Shaquem wasn’t just drafted…he started Seattle’s first game this season. Gillette uses a shaving lesson between Shaquem and his father to launch into his larger story. And “Your Best Never Comes Easy” is a great tagline to go along with Gillette’s iconic “The Best A Man Can Get.” Excellent work from Gillette, created by Grey New York.

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Marshawn Lynch Gives Lip Service To Pepsi

Seattle Seahawks running back Marshawn Lynch loves Skittles. He hates talking to the media. So Pepsi plays on his reticence in this new commercial. Marshawn seems to be speaking, but we hear a feminine voice. Of course, that’s because a woman is speaking, while Marshawn is just moving his lips.

This Inspiring Duracell Commercial Starring Deaf NFL Player Derrick Coleman

Seattle Seahawks fullback Derrick Coleman has endured many struggles. He was picked on, had trouble with his coaches, and went undrafted after playing at UCLA. People said he should quit. But as Derrick explains “I’ve been deaf since I was 3, so I didn’t listen.” Derrick Coleman, the first deaf offensive player in the NFL, tells his inspiring story in this Duracell ad created by Saatchi & Saatchi New York. And apparently, a lot of people are watching and listening…more than 5 million YouTube views in less than a week. Trust the power within. Great work.

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