Tuesday Throwback: The Stars Will Always Shine, The Birds Will Always Sing…For Coca-Cola

Songs and jingles can be very catchy. That’s why they’ve been used so often in advertising and to teach children educational concepts (think Schoolhouse Rock). Today the verse “the stars will always shine/the birds will always sing/as long as there is thirst, there’s always the real thing” randomly came into my head. Maybe because this was a summer Coca-Cola commercial. Quintessential early ’90s song and visuals. So catchy. It also really sounds like Michael Jackson, but of course it isn’t, since he was a Pepsi pitchman.

Baseball, Hot Dogs, Apple Pie, And Chevrolet

This 1975 Chevrolet commercial featured a jingle that became a classic. It came out more than 10 years before I was born, but “baseball, hot dogs, apple pie, and Chevrolet” is still familiar to me. I don’t know why jingles are rare in current commercials. They can be extremely catchy, and I think it’s a proven fact that people have better recall when presented with a song (that was pretty much the purpose of Schoolhouse Rock). Here’s another ad from 1975 with a famous jingle. Even if you don’t eat Big Macs, there’s a pretty good chance you know the ingredients.

So that brings me to these new Chevy ads, which show a variety of people (most too young to remember the original) singing the catchy jingle. That little girl is just adorable. There’s also two shorter, stand-alone commercials featuring Detroit Tigers stars Prince Fielder and Justin Verlander singing quietly to themselves while on the field. It’s fortunate that the Tigers have two really marketable players. If they had the roster of say, the Astros, Royals, or the 2003 Tigers team, these commercials probably wouldn’t have been made.

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