Matthew McConaughey Drives A Lincoln Because He Likes It

Lincoln has debuted a splashy new campaign for the MKC starring Matthew McConaughy. One spot in particular is quite impressive and simple. McConaughy states that he drove a Lincoln long before they paid him, just because he liked it. “I just liked it” is a great tagline. Two of the other ads, one featuring a big bull in the middle of the road, and one with a long monologue don’t work as well for me. These seem to be a little too rambling and faux-philosophic…reminiscent of Brad Pitt’s Chanel commercials. They were shot in McConaughy’s native Texas, and apparently conjure up his True Detective character Rust Cohle (I’ll admit that I’ve never seen True Detective). Lincoln plans to push the campaign hard during football games.

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