Liquid-Plumr Shows Off Plumber’s Crack

Liquid-Plumr is a quite necessary, but not exciting product. It’s the kind of thing that you don’t probably don’t think about unless you’re having problems with your drain. So perhaps for that reason, Liquid-Plumr created a few commercials that had a lot of people talking. The new spot from FCB Chicago lacks the saucy sexual suggestiveness, but it’s still quite memorable. It’s literally a cheeky commercial, since the gag shows various people and their plumber’s cracks. “There’s a Plumr in all of us” is a weirdly empowering tagline. The song playing throughout the ad is Rosemary Clooney’s “Too Marvelous For Words.”

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