Robinsons Has A Nice Ad Showing How Quickly Kids Grow Up

In 2013, UK drink company Robinsons released its “Pals” ad. It was beautiful, sweet, and had a great twist ending. I thought it was the best commercial of the year. Now Robinsons has a cute spot with a child who literally grows up before his parents eyes. Nicely done.

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The 2013 Joshys: The #1 Commercial Of 2013

#1: Robinsons “Pals”

And here it is. The best commercial of the year. I’d never heard of Robinsons, a British drink company. And I was confused why they were adding water to their juice. But what an ad. What appears to be a nice spot featuring two young friends turns out to be much, much deeper. This was an ending I didn’t see coming. And something that really makes it great is watching it again and observing the subtle Sixth Sense-esque clues. The one boy throws rocks further. His shadow is bigger. He gets tired pushing his friend. He encourages his friend to talk to a girl. Of course, it’s because he’s the dad as well as a pal…which makes the Star Wars “I am your father!” reference even more amusing. A spectacular and poignant ad with a surprise ending is a well-deserved #1 of 2013.

This Sweet Commercial For Robinsons Drinks

They’re best pals. They play together, roughhouse, and help each other out. And they’re…well, that’s where the twist ending comes in. Very nice work from Robinsons Drinks, created by BBH London. The featured song is “July” by Youth Lagoon.

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