Ram Trucks And “Go Your Own Way”

Fleetwood Mac’s “Go Your Own Way” is a great song. And in these Ram Trucks ads, an instrumental version of the song really shines. Combined with a strong voiceover, it’s stirring, cinematic, and even feels weirdly patriotic. I’m not completely sure, but the version used sounds a lot like Vitamin String Quartet. Nice work from The Richards Group.

Ram Trucks: America’s Game Is Work

“America’s Game Is Work”….eesh. That might be the most dystopian and depressing tagline I’ve ever heard. This Ram Trucks ad is pretty much a blue-collar version of that ridiculous Cadillac commercial from years back. Greta Van Fleet’s “Highway Tune” is the song playing in the background. Also, why are you reading this? Go back to work!

Ram Trucks Praises The Work And The Workers Who Do It

At first glance, this spot for Ram Trucks, aptly named “Praise”, just looks like a tribute to the oft-overlooked blue-collar workers of America…a group who just may have delivered an election win for Donald Trump. But look closer and it also references the worker with a green card, and the tired single mother. In any case, this is a well-written ad with evocative imagery. Nice work from The Richards Group.

Chrysler’s Second Half In America

Another big story I found out from AdFreak. I was in the distinct minority about Chrysler’s “Halftime in America” narrated by Clint Eastwood. It was one of the most popular Super Bowl commercials this year, but I felt underwhelmed. While I did like the copy, I thought the entire product was somewhat draggy and the huge cost undermined its message for me. In short, it was a commercial I thought I should have loved, but instead found overrated. Chrysler is debuting four new spots this weekend in the campaign created by Wieden+Kennedy. The commercials are for Chrysler’s four brands: Chrysler, Dodge, Jeep, and Ram. Alright, you got me. These are great.

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