What’s That Song? Part X

Artist: Ben Harper, Song: “Amen Omen”

I think Liberty Mutual’s ongoing campaign focused on social responsibility is quite underrated, and often overshadowed in the very competitive area of insurance advertising. In the past, the spots featured the lovely music of Hem, but now it’s the chill and pleasant sounds of Ben Harper. I don’t know if Liberty Mutual is really as responsible as they claim, but encouraging altruism is a great angle.

Artist: Public Enemy, Song: “Harder Than You Think”

Public Enemy’s music in a commercial for Kmart Fashion? OK…

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Controversy Alert: DirecTV

Everyone loved Gregor the Russian Guy (“opulence, I has it” was one of the best commercial catchphrases of 2010). One of DirecTV’s newer commercials was less popular. And now this. Cue the controversy.

Knowing how sensitive people are, I wouldn’t be surprised if this DirecTV spot has a short shelf life. “The Whale” is played by Vietnamese-American comedian Dat Phan. And the tune in the background is Buffalo Springfield’s “For What It’s Worth” (actually, it’s “He Got Game” by Public Enemy which samples Buffalo Springfield).

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