Progressive’s Commercial Features A Halftime Show With Smash Mouth’s “All Star”

Progressive hasn’t had a Super Bowl commercial in more than 20 years, so they’re touching on that with this tongue-in-cheek ad. Flo is sitting on a couch with a couple discussing Progressive’s bundling when the commercial breaks for a “halftime show” and we get to enjoy a few lines from the chorus of Smash Mouth’s “All Star.” Then it’s back to Flo and the couple. Flo munches on some popcorn, and when questioned where it came from, she says “Your kitchen. It’s halftime.” Here’s more about the commercial from Adweek.

Progressive’s Snarky Sign Spinner Commercial

The snarky young sign spinner in these new Progressive commercials is focused on his job promoting Progressive. So focused in fact, that he won’t help out a driver trying to find I-70, and won’t talk to his dad until his break. I’m not sure that “Progressive isn’t helpful” is a great takeaway. Also, an observant commenter noted that the ad looks to be shot somewhere in the vicinity of Yonkers, NY…which is nowhere near I-70. Not your best work, Progressive.

 

Progressive’s Creepy Cornfield Commercial

In its newest ad, Progressive manages to parody both Field of Dreams and (more prominently) Children of the Corn. Flo tries to reassure a farmer and his family after a tree falls on his truck. She tells him not to worry and that he’s covered…but Flo’s creepy speech pattern and her Progressive colleagues emerging from the cornfield just freak them out more. “We’re all here for you…all day, all night”…gahh. Flo thinks they put the guy at ease by speaking calmly and clearly, but Jamie thinks he heard weird voices while in the corn.

 

 

Progressive’s Jamie Has Vacation Photos (With Muay Thai!)

We already know that Progressive’s Jamie (played by Jim Cashman) is much more interesting than the butt monkey that he’s often portrayed to be. And now he’s got vacation photos to back that up. He’s showing some mundane pictures from his trip, when suddenly we see Jamie as a sled dog musher, performing ballet, tattooing a guy, escaping an explosion, and posing with one of his legal clients. Jamie explains to his befuddled colleagues that he’s only licenced in Stockholm. Jamie also was on a game show, and is a Muay Thai fighter (which is a completely different skill set than karate).

Progressive Presents “Progressive On Ice”

Progressive gets meta with this bizarre spot. Are you adequately prepared for the insurance-themed experience of a lifetime? Well, here’s “Progressive on Ice”! There are Flo and Jamie lookalike ice dancers shimmying away with house and car props. “But why?” Ice Dancer Weekly asks. The Family Fun Times notes “I had the whole row to myself.” Tickets are not available now or ever, but some YouTube commenters say they’d actually want to see this if it was a real thing. Silly, but amusing work from Progressive.

 

Progressive’s Flo Leads A Focus Group…A Flocus Group, If You Will

I’ve sat in focus groups before, and Progressive’s portrayal is pretty dead on. From the inane commentary (“I’ve seen violence”) to the off-topic tangents (“Top of the bundle to you!”), it all sounds familiar. We all know Stephanie Courtney is Flo, and Jade Catta-Preta plays Meredith, the mom who disapproves of violence. Jamison Webb is Kirk, the “top of the bundle” guy, and Marco Rodriguez is Carl, the underrated “I’ve seen violence” dude. Anyone know the others?

Progressive Introduces The Motaur

Progressive’s new Motaur is like a minotaur….except that he’s half man, half motorcycle. He sometimes wishes he wasn’t a Motaur, in that he’d want legs on the bottom, and motorcyle on the top. It’s a bizarre campaign from Progressive, but surreal insurance ads are the thing these days. Anyone know who plays the Motaur?

 

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