Priceline: Learn Your Life Lessons From David Robinson, Not Latrell Sprewell

This Priceline commercial has been out for 3 months now, and it’s from the same campaign as the one with the scammed grandma. If you use Priceline to book a basketball-centered trip to San Antonio, you might just get inspiring life advice from Hall of Famer and all-around great guy David Robinson. If you don’t, you might end up getting terrible life advice at a bar from Latrell Sprewell. “Spree”, of course, was a good player whose success was overshadowed by an infamous incident where he choked his coach in practice. He also retired after turning down a 3 year/$21 million contract saying “I have a family to feed.” And “success is just failure that hasn’t happened yet” is a pretty bad lesson to teach a young child. At least Latrell can make fun of himself.

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Priceline: Help Your Grandma And Prevent Her From Getting Scammed

The good grandson got a nice rate on Priceline.com and was able to help his grandma. Without Priceline, grandma has to rely on a scuzzy stranger who is quite intent on getting her Social Security number. This one cracked me up.

This Booking.com Commercial Is Pretty Booking Memorable

It’s fine if you haven’t heard of Booking.com. I hadn’t either until I saw this commercial tonight. And there’s a very simple reason for that. Booking.com is a travel site owned by Priceline based in Amsterdam that has been hugely popular in Europe, but isn’t a household name in the U.S. But now Booking is going for the American market, and this splashy spot created by Wieden+Kennedy Amsterdam is an interesting debut.

It starts with the bombastic voiceover. And then something odd happens. With the line “you got it booking right”, the narration keeps using the word “booking” in place of a certain profanity. That’s a real attention grabber. The intentionally overdramatic acting is entertaining. It’s not an amazing ad, but it’s definitely memorable. And for a company trying to get a foothold in the crowded American travel market, it accomplishes the goal.

booking lobster

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