Kraft Has A Tearjerker Of An Ad About Parenthood

Earlier this year, Kraft Macaroni & Cheese had a lighthearted campaign about parenting foibles, emphasizing that parents aren’t perfect. Now, Kraft has a more serious campaign, dubiously called “Family Greatly.” Despite the stupid name of the campaign, the first long-form spot is quite touching. Real parents are interviewed about their insecurities about raising their kids and the pressure to be “perfect.” But then when their kids are interviewed, the parents see what they say and realize that they’re doing a great job. Aww. Here’s more from Ad Age.

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