Dawn, Ducklings, And “Lean On Me”

Dawn is the best-selling dishwashing liquid in the United States. Its status as a frontrunner means that the packaging on stores’ generic dishwashing soap often contains the words “compare to Dawn.” But if you asked the average person their first association with Dawn, you’d probably hear “ducklings.” That’s because for the last 40 years, Dawn has used its grease fighting skills to help remove oil from animals affected by oil spills. Cleaning up an oily duckling and restoring it to cute and quacky is pretty much advertising gold, so that’s been Dawn’s main marketing angle. In its newest spot, Dawn shows oily creatures being cleaned up, most notably the aforementioned ducklings, but also other adorable animals like sea otters, geese, and seals. The commercial is soundtracked by a pretty cover of the classic Bill Withers song “Lean on Me.” The cover is performed by Paris Ray. Here’s more from Adweek.

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