Dole Says “Fruit Bowls!”

If you’re a parent, you might be used to censoring yourself around the kids and substituting more innocuous words for profanity. That’s the basis of Dole’s new “Quaran-Tensions” campaign. See, parents are stressed out by the current situation, so they’re using “fruit bowls” instead of curse words. They eat a lot of fruit bowling fruit bowls. Grandparents can also say “fruit bowls” when they want some alone time, and you can just refer to your kids as “fruit bowls.” Have I said fruit bowls enough in this post?

Indeed Shows A Recent College Grad Who Has To Move Back With His Parents

As someone who spent some time back with the parents shortly after graduation, this one hit close to home (pun absolutely intended). The young man in this Indeed commercial is always on his phone. His folks thought he’d be a little bit more motivated to find a job after graduation, but his phone. And then at dinner, he gets an Indeed notification that he’s got 3 interview requests for junior web developer jobs. Turns out he has been taking some action after all. I’m sure some baby boomer types will say that he should be more proactive and hitting the pavement passing out his resume in person, but nobody really gets jobs that way anymore, so whatever. It seems like unemployment among recent grads is a worldwide problem, since Indeed is also playing this spot in Canada, the UK, France, and the Netherlands. Michelle Jones plays the mom, Tom Jenkins is the dad, and Bryan Huey provides the voiceover. Anyone know who plays the son?

Kraft Has A Tearjerker Of An Ad About Parenthood

Earlier this year, Kraft Macaroni & Cheese had a lighthearted campaign about parenting foibles, emphasizing that parents aren’t perfect. Now, Kraft has a more serious campaign, dubiously called “Family Greatly.” Despite the stupid name of the campaign, the first long-form spot is quite touching. Real parents are interviewed about their insecurities about raising their kids and the pressure to be “perfect.” But then when their kids are interviewed, the parents see what they say and realize that they’re doing a great job. Aww. Here’s more from Ad Age.

Are You Becoming Like Your Parents? Progressive’s Got A Support Group For You!

The other day, I found myself talking about deceptive retail prices, and said “that’s where they get you.” And then it sunk in…that’s something my dad says. As we get older, a lot of us will take on traits of our parents, for better or worse. So I chuckled at this new Progressive commercial, set at a “Dad Support Group.” We hear men and women tell honest confessions, like that they refer to every child as “chief.” Because Progressive can’t save you from becoming your parents, but they can save you when you bundle on home and auto.

Hyundai: Don’t Tell Mom/Dad

I really like this Hyundai Santa Fe commercial. It has a father spending time with his kids, doing fun but somewhat risky and/or morally questionable activities. Thus, the “don’t tell mom” line. But then, the tables are turned. Mom can have some fun too…skydiving with her son. Thus, “don’t tell dad.” It’s cute and tells an interesting story with a fresh perspective.

The Rest Of The Toyota Venza Generational Campaign

Due to the popularity of today’s entry about a Toyota Venza ad that compared young people and their parents when it comes to a certain social networking site, I’m going to post the rest of the campaign, created by Saatchi & Saatchi LA. They’re all solid commercials, though I still think the “Social Network” spot is the best.

I don’t know if these are on the air yet, but you can bet that they will be soon. You can also bet that a humorless twentysomething will write an op-ed in the New York Times whining that “we’re so not narcissistic, we’re just misunderstood”. Lighten up, kiddies.

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