Pampers Uses “Push It” To Thank Midwives In This UK Ad

Salt-N-Pepa’s breakthrough hit “Push It” is a song that’s been featured in advertising quite often. And here, it’s used in a context that seems logical: childbirth. In this new Pampers spot created by Saatchi & Saatchi London, we see midwives preparing and encouraging pregnant women for the ultimate act of well…pushing it. Cute.

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