Mazda’s “Feel Alive” Ad

Mazda’s first commercial from its new “Feel Alive” campaign is certainly ambitious and visually attractive. It’s been getting a lot of views (7.1 million since being released on April 2nd), but it’s also been getting very mixed reviews. Is it inspiring or pretentious? I’m leaning more to pretentious. The song is “Outro” by M83.

 

%d bloggers like this: