The Subaru Outback And A Blind Man Help This Couple See The World

Subaru has long had a crunchy, left-of-center image, and this is also apparent in its sentimental, whimsical, and adventurous advertising. In its newest spot from longtime agency Carmichael Lynch, an outdoorsy couple seeks to explore the “Peninsula Trail.” An older, bearded, blind man hears their inquiry and tells them that they won’t be able to find it on a map. He’ll take them there. They look surprised, y’know, because he’s blind, but they’re down for an adventure. And off they go! Despite not being able to see, the man leads them to a crab shack, an ocean overlook, and finally the trail in the dark. The scenery in this one is absolutely beautiful, and what makes it even cooler is the the blind man is George Wurtzel, who’s actually blind. In real life, George is an artist and woodworker who works at Enchanted Hills Camp and Retreat, and leads sighted people on guided trail walks. Very nice spot from Subaru.

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