Tullamore Dew Tells The Beautiful Tale Of A Lost Friend

So much good stuff lately. This seems like more of a short film than an ad for Tullamore Dew Irish Whiskey, and it’s a great one. Surprisingly for such an Irish piece, it was created by New York agency Opperman Weiss and directed by the British Laurence Dunmore. Impaccably shot, it shows a group of friends in suits remembering a lost friend. The rainstorm and graveyard convey the melancholy of death. And they are mourning a kind of death…one that the viewer doesn’t quite expect and which turns out to be weirdly uplifting. I was definitely surprised by what happened. So lush and green. And the song, a rendition of the traditional Irish/Scottish folk song “The Parting Glass” wonderfully adds to the mood. Just beautiful.

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