Old Spice And A Woman Who Nose Best Help Out This Hapless Pilot

Like a lot of Old Spice’s ads, this one is splashy has been getting a ton of views (6.4 million on YouTube to date) and comments online. A man is flying a small plane, and he doesn’t know where he is. It’s raining too! The calm woman at ground control instructs him to look under his seat, where he finds a variety of Old Spice grooming products. He’s fluster and angry, but puts on the deodorant and pomade, and starts his descent. He suddenly becomes suave, even while smoothly crashing into the room where the woman sits. They meet, and She Nose Best. Anyone know who play the man and woman?

Von Miller Is The New Old Spice Guy

I’d say Denver Broncos linebacker Von Miller is a good choice. In one spot, we see Von creating his own path (literally). In another, he encounters humorous obstacles to prove he “works harder”, and still comes away with the sack.

Old Spice Now Has A Man On A Whale

It’s just like Moby-Dick, if Moby-Dick was about a European man hitting tennis balls on top of a whale. The same man also drives a rocket car and survives a fiery explosion. Love it. Another hit from Old Spice.

Bonus: As a Cincinnati Bengals fan, I’d be remiss not to mention this Old Spice ad featuring on the mend Bengals quarterback Andy Dalton. It’s a turf treadmill! Who Dey!

Old Spice’s Dadsong

Earlier this year, Old Spice debuted an utterly bizarre commercial called “Mom Song.” It was the kind of ad that was instantly memorable and lit up the Internet from lovers and haters alike. It was odd and creepy, but pretty brilliant too, and won a lot of awards. Now, Old Spice has created its followup: Dadsong. It’s still pretty weird, though we’ve come to expect that from Old Spice. He’s a man! He’s a boy!

This Old Spice Using Robot Relaxes In A Hot Tub

It’s quite goofy, as is Old Spice’s trademark. Briefcase tacos! As for the attractive women, the one in the hat is Denise Schaefer, while the one in the ski goggles is Nikki Howard. I’m not sure who the third woman is. But I am sure of one thing…they are all very lucky not to get electrocuted.

Fox Sports 1: Gus Johnson And Bill Raftery Broadcast A Birth

I’ve always been a fan of Gus Johnson. He’s enthusiastic without being a windbag and the NCAA Tournament just doesn’t seem quite right without his dramatic calls. I have definitely daydreamed about Gus narrating my mundane daily routine. But having Gus Johnson broadcast a baby’s birth seems quite uncomfortable. And that’s exactly what happens in this new Fox Sports 1 ad for Big East basketball with Gus and his partner Bill Raftery. Combined with yesterday’s Old Spice commercial, I think I found the most consecutively creepy posts on this blog. But Old Spice’s was somewhat funny too…this is just unpleasant.

1/8 update: Annnd looks like it’s been pulled.

Old Spice’s Weird Mom Song Commercial

I’ve watched this Old Spice commercial featuring creepy moms singing about their sons now being appealing to women three times and I still don’t know what to say. Just straight up weird.

The 2012 Joshys: Part III

The Timothy Leary Award: The trippiest commercials. You might not have been on drugs, but these made you feel like it.

Winner: The Skittles Walrus

It’s trippy, alright. The connection to Skittles Riddles is pretty out there and pretty damn tenuous.

Honorable mentions: Axe’s Office Love: Very polarizing.

Old Spice’s Terry Crews ads: Whoa. The definition of a guy commercial.

The Boner Award: Sexiest of the year. I look at analytics for this blog and know that the audience is like 65% male, so I’m going to include a lot of honorable mentions too. If you’re a female reading this and want to suggest a commercial with sexy men, feel free.

Winner: Anything with Kate Upton.

Now a 2-time winner of this prestigious category. I just really like Kate Upton.

Honorable mentions: Adriana Lima for Teleflora and Fiat’s Seduction: Both Super Bowl commercials. I remember being unimpressed with both of them, though in retrospect, the Fiat ad is better than I remember. The Teleflora commercial has a decidedly non-progressive message which many objected to.

Samsung Work Trip and Liquid Plumr Double Impact: Both on here for the suggestiveness. Samsung’s is more subtle and sly while Liquid Plumr’s is a solid minute of obvious, ridiculous, and amusing innuendo.

The Traffic Awards: The posts that brought people to Commercial Society.

Ragu’s Long Day Of Childhood

This one premiered during the Olympics. I remember seeing it and knowing I needed to get something up really quick. Within an hour, it had something like 4,000 pageviews. The next day (August 6) Commercial Society had slightly more than 18,000 pageviews, with the Ragu spot accounting for close to 15,000. By far the busiest day ever. And the Ragu post was WordPress.com’s #1 post of the day…out of more than a million posts!

The Wendy’s Redhead Saga

The original post about the Wendy’s redhead (Morgan Smith Goodwin) is the most popular in Commercial Society history. People REALLY like her. This one has almost 77,000 pageviews. 4 of the top 7 posts on my blog are ones from this campaign.

And that wraps up The 2012 Joshys. Hope you enjoyed it!

kate upton carl's jr

Old Spice: I Will Live Forever

It’s finally time for the London Olympics. As Adweek notes, most Olympic commercials tend to be serious, like “Best Job”, a great ad which I never wrote about for some reason. But serious isn’t in Old Spice’s brand identity. I feel like it’s harder to do great work that’s humorous, but Old Spice really excels in this aspect. Those are some manly premium table crackers!

Old Spice: Believe In Your Smellf And Break Up With Heather Graham

A hat tip to Adweek for this one. It’s the same basic formula that Old Spice has employed for a few years now, but still hilarious. With the Old Spice’s new Champion line, you can do anything, whether that involves owning a sand car, outrunning horses, flying after a “championship sports accident”, or doing the unthinkable: breaking up with Heather Graham. Who would break up with Heather Graham? You will, because you need your space. The real question: do YOU believe in YOUR SMELLF?

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