Budweiser’s Tribute To #2, Derek Jeter

On Sunday, New York Yankees legend Derek Jeter will have his #2 retired by the team. The Yankees have had such a long and storied history that there will be no single digit numbers that haven’t been retired (except for 0). Whether you’re a Yankees lover or hater, Derek Jeter’s impact as a baseball icon cannot be downplayed. So Budweiser’s new tribute ad, fittingly called “This Bud’s for 2”, pays homage to Jeter. The spot opens with his final at-bat at Yankee Stadium in 2014, where he struck a walk-off single. A storybook ending, truly. The ad goes on to show various locales in New York, where the number 2 is being removed, and replaced with his #2 Yankees decal. We see various highlights of Jeter’s career, while the city honors him. It’s a stirring ad from Budweiser, created by VaynerMedia.

Blue Point Brewery Raises A Glass To Its Hometown Of Patchogue, New York

It’s always good to remember your roots. Blue Point, and their signature Toasted Lager, has been expanding their distribution quickly. I’ve lived in NYC for 4 years, and you’ve been able to get Blue Point in most bars. But the company’s footprint has grown from 19 states just last year, to 32 by the end of this year. Blue Point’s sales went up by 75% in 2015. Still, Blue Point takes this ad to pay homage to the simple surroundings of its hometown: Long Island’s Patchogue, New York.

Remembering 9/11: Spike Lee And Empire State Of Mind

I wrote about this video when it came out. And now, a year later on the 11th anniversary of 9/11, it seems like a good time to revisit. Spectacular work…I love that it doesn’t come across as an ad. The viewer isn’t aware that it was sponsored by State Farm until the last few seconds. And of course, watching this has added significance now that I live in New York City.

Purina Cat Chow’s New York Kitty

One of the bad parts about living here is that I don’t have a cat anymore. I’m glad it worked out for Kimi and Atti.

The New NY Works For Business, Says Robert De Niro

Empire State Development has introduced new spots from BBDO which tout New York (the whole state, not just the city) as a great place to do business. The lead commercial is narrated by Robert De Niro, shot by Spike Lee and features the anthemic sounds of “Empire State of Mind.” It’s good, solid stuff…not groundbreaking, but since it came on the TV while I’m in New York applying to jobs online, it just seemed appropriate to put it on here.

Dodge Wants You To Take (And Find) A Journey: The East

The last Dodge Journey is up for grabs, and it’s in the East. Here are the clues. There’s also a live feed on Dodge’s YouTube channel.

500 miles: Started in Albany, NY. Crossing a bridge. The Malta Drive-In…Malta, NY. Wild West Ranch is in Lake George, NY. And crossing into Vermont.

450 miles: The oldest organized sporting venue in the US. Saratoga Race Course in Saratoga Springs, NY.

425 miles: Queen of American Lakes. Lake George.

400 miles: Friends Lake, NY. Or more accurately, Chestertown, NY.

375 miles: The finish of the Adirondack Marathon. Around Schroon Lake. So now it’s in a 375 mile radius around Schroon Lake, NY. Could be anywhere in that area. Upper New England? Canada? The Atlantic Ocean? (That would be a twist!) Good luck!

And the Journey was found on the Atlantic Coast of Maine.

9/27 epilogue: I thought this was a really cool campaign (which also provided a big bump in views for this blog). But it definitely did have some problems.

Remembering 9/11: Spike Lee And Empire State Of Mind

Today marks the 10th anniversary of the September 11 terrorist attacks. State Farm teamed up with Spike Lee to create this spot. It features diverse locations in New York City while following a group of children en route to a firehouse (actually four different firehouses). It also has the children singing the hook to “Empire State Of Mind”. Stirring and powerful. Of all the 9/11 tribute commercials I’ve seen during a long day of football, this one is the best.

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