New York Lottery Goes Broadway-Style With “Odds Of Love”

In New York Lottery’s adorable new ad created by McCann New York, a man and a woman meet and perform a Broadway-style number that’s reminiscent of La La Land. It’s a classic meet cute scenario which is underscored by singing, dancing, New York City scenery, and some alluring jazz music. Only one problem…they aren’t looking for the same things and don’t have the same interests. Seems that their odds of love are quite slim. So they decide that it’s better to play Take 5 from the New York Lottery, since the odds of winning are 1 in 9. Good move, guys.

 

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New York Lottery’s Small Town Fantasy

New York Lottery is quickly becoming one of my favorite advertisers. Their Christmas commercial with a friendly bodega cat was a big hit. Last month’s planetarium ad made me chuckle. Now they have a mysterious and whimsical spot, created by McCann New York. We see a deserted small town at night. A diner says “Open 24 Hours” and the lights are on, but nobody is inside. In fact, there are lights on all over town, but where are the people? A haunting musical score adds to the unsettling feeling. Finally, there’s a hand that sets down a train. It’s all a model. The New York Lottery asked what people would do if they won $1,000 a day for life, and Paul S. said “I’d spend more time being a kid again.” Aww.

New York Lottery Shows An Ursa Major Fan At A Planetarium

The New York Lottery had a much-loved holiday commercial that was sweet and sentimental. Now the holidays are over, and they’re getting back to the lighthearted kind of advertising that’s more typical for a lottery. This one takes place at a planetarium…specifically the one at the Hudson River Museum in Yonkers, NY. During the show, a man let’s out a cheer for Ursa Major. He must be an Ursa Major fan, right? The planetarium presenter is surprised and then delivers the memorable line “anyone wanna give it up for Cassiopeia?” We find out, of course, that the guy cheered Ursa Major because he won something on a New York Lottery scratch-off during the show. Haha.

New York Lottery Shows An Adorable And Determined Bodega Cat

One of the best parts about life in NYC are the bodegas, which are often home to cats, employed partly for their friendliness and partly for their vermin killing. In this charming spot from the New York Lottery, we see a bodega cat, Cyrus, who tracks down his store’s owner at home after closing and gives him an unexpected Christmas present while he sleeps. Cyrus even takes the bus and climbs down the chimney like Santa Claus…adorable. The song is a cover of “How Sweet It Is (To Be Loved by You)”, performed by Julia Stone.

 

 

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