The 2013 Joshys: Just Missed The Cut

Here we are near the end of the year, and so it’s time for the 3rd edition of The Joshys. In previous years, I avoided an overdone top 10 format, and instead went with some more interesting awards and categories. This year, I’m doing a top 10. Whatever. As always, the only requirement is that I must have written about each ad for it to appear on the list. That means some qualified candidates (The Epic Split and Camp Gyno, for example) didn’t make it. Before diving into the best of 2013, I’m going to mention five commercials that just missed the cut. These aren’t in any particular order.

Foot Locker’s “All Is Right”

I have a special appreciation when people are able to poke fun at ridiculous incidents from their past.

Coca-Cola: Here’s To Falling

An extremely cute and innocent ad about two young people “falling” at a Six Flags. The great “here’s to falling” tagline would prove unfortunate months later when a woman fell to her death off a Texas Six Flags roller coaster. Apparently, the ad was still being played in movie previews days later. Oof.

New Era’s Jackie Robinson Tribute

A quiet, classy, and moving tribute to an American hero.

GoPro’s Kitten Rescue

Oh man. This one made me so happy when I watched it, and then so bummed when I did a little digging into the aftermath. Nevertheless, it’s great work.

Honda’s Hands

I had kind of forgotten about this Honda ad, so I had to watch it again. Very simple and very compelling.

New Era’s Quiet And Classy Tribute To Jackie Robinson

This New Era ad debuted on April 15, Jackie Robinson Day in Major League Baseball. Robinson’s legacy became even more pronounced this year with the release of biopic 42, which debuted at #1 at the box office. New Era’s spot is a great piece of work. Over a calm narration, it features different people in black-and-white tipping their caps. And it’s revealed that these people are tipping their hats at a cute young boy, wearing a Jackie Robinson shirt and bright blue Brooklyn Dodgers cap (the only color in the commercial.) The boy then tips his cap when he arrives at Jackie Robinson Playground, and we see an impact of Robinson’s legacy. Simple, quiet, and classy.

new era jackie robinson

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