State Farm’s “Never” Commercial

It’s a pretty cute commercial made by DDB Chicago. The man keeps saying he’ll never do different things…like get married, have kids, move to the suburbs, buy a minivan, and have another kid. Of course, he ends up doing all those things. Finally, he’s with his wife and kids and says “I’ll never let go.” If you’re a cynical type, you might say that he will let go, since he did all the “never” events. That would really put a dark twist on it, although I don’t see the commercial that way. It’s a nice message that life doesn’t always turn out according to plan, because people develop and plans change. I’m not sure who the actor playing the man is, but the wife is Arielle Vandenberg.

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