Tecate Takes On Domestic Violence

This is an excellent and engaging ad for Tecate beer, created by Mexican ad agency Nomades. It starts with images of brawny, “manly” men, and a narration about masculinity. Then about halfway through, the narration shifts with the line “a man is defined by how he treats a woman.” We see images of women who are victims of domestic violence, and the ad goes on to state that men who hurt women are not really men. And Tecate doesn’t want their business. The spot concludes with the sobering statistic that 2 out of 3 women are victims of domestic violence in Mexico. Strong stuff.

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Aeromexico Talks About The Negatives Of Borders…Taking A Not So Subtle Shot At Donald Trump

This ad has the subtlety of a sledgehammer. It would be pretty easy to criticize it as being too heavy-handed. With all the talk of borders and visuals of walls, it’s pretty obviously taking a shot at a certain presumptive Republican nominee with an obsession for forced deportations and building a hugely expensive wall. But while obvious, this ad created by Ogilvy & Mather Mexico contains really strong copy and imagery, and a compelling narration. We only learn that it’s an airline ad for Aeromexico in the at the end. “Borders. On land they can maintain distances. But in the sky … we show you it’s different.” Nice.

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