Gillette Presents “The Best Men Can Be”

This short film from Gillette is lighting up social media today. 30 years ago, Gillette’s classic “The Best A Man Can Get” campaign made its debut during Super Bowl XXIII.  Now, it tries to redefine “The Best A Man Can Get” in an era of conversation and debate about masculinity. Gillette’s ad presents clips that feature bullying and instances of “toxic masculinity”, including the traditional “boys will be boys” attitude. But with the rise of the Me Too movement, will these behaviors change for the better? Gillette hopes so, because “the boys watching today will be the men of tomorrow.” It’s a thought-provoking (and in my opinion, well-done) piece from Grey New York . It’s also one that has created a ton of division and has been getting pilloried on YouTube. Is that negative reaction a symptom of the problem? Here’s more from Adweek.

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Nest Shows A Father Giving His Son Some Prom Night Wisdom

In this new ad that will premiere during the Oscars, we see a young man named Steven, who is about to leave for prom with his date Sarah, and his friends. Then, we hear Steven’s unseen dad talking to him about treating Sarah with respect. Why is the dad unseen? Because he’s a doctor at the hospital, and he’s watching with Nest’s video doorbell. It’s a nice message that could resonate with the Me Too movement, though the surveillance aspect does seem a bit creepy.

 

The New York Times: “He Said. She Said.”

This strikingly simple spot from The New York Times will debut during Sunday’s Golden Globe Awards, where it’s sure to get a big audience. It merely has the words “He said.” followed by “She said.” Those words are repeated, but then “she said” comes up much, much more. It’s a powerful ad in the wake of the Me Too movement…one that will surely get people talking. Here’s more from Adweek.

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