Oscar Mayer’s Brutally Honest Grandfather Is Awesome

A hat tip to Copyranter for this one. I find brutally honest old people to be charming, but some people aren’t big fans. In any case, the grandfather is hilarious with his unfiltered comments. And it’s interesting how Oscar Mayer managed to tie this into a statement about transparency.

Sears’ Smashing Romantic Comedy Parody

Created by mcgarrybowen Chicago, this very clever and funny Sears spot is a follow-up to the summer’s equally hilarious and unexpected beach commercial. This time around, Sears does a spot-on parody of a romantic comedy (“Connecting Flights”), which as we know are ever so popular during the holiday season. And look, they’re cute and quirky bloggers! Adorable! Will people running headfirst into a huge refrigerator ever not be funny? The answer to that question, of course, is no.

The Miracle Whip Witch Hunt

As a white person, I have a passion for mayonnaise. A sandwich just isn’t right without a generous coating of the creamy white stuff. I’ve recently switched over to light mayo…it tastes the same but it’s much lower in fat and calories. Clearly, choosing condiments for my sandwich is a pretty pivotal part of my day.

I’ve got love for Miracle Whip too. It’s a different taste for sure…sweeter and tangier, but it’s good. I still think I give the nod to mayo, but Miracle Whip can be a nice change. But Miracle Whip might have an image problem. Apparently, there are people who say they hate Miracle Whip without even trying it. How closed-minded! These perceptions are addressed in a bold new campaign created by mcgarrybowen. The first commercial compares hating Miracle Whip without trying it to be like a witch hunt. The second spot alludes to Hawthorne’s The Scarlet Letter, which seemingly everyone except me had to read in high school English class.

They’re definitely bold and memorable commercials, which are also stylish and well-directed. But ehh…I find them to be pretentious and a tad stupid. Are people THAT serious about Miracle Whip? As much as they’d love to push the Miracle Whip/witch hunt connection, I think some long-dead people around Salem might disagree. I’m interested to see how feedback is for these commercials, because they’re probably love it or hate it. Much like Miracle Whip itself.

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