New York Lottery Goes Broadway-Style With “Odds Of Love”

In New York Lottery’s adorable new ad created by McCann New York, a man and a woman meet and perform a Broadway-style number that’s reminiscent of La La Land. It’s a classic meet cute scenario which is underscored by singing, dancing, New York City scenery, and some alluring jazz music. Only one problem…they aren’t looking for the same things and don’t have the same interests. Seems that their odds of love are quite slim. So they decide that it’s better to play Take 5 from the New York Lottery, since the odds of winning are 1 in 9. Good move, guys.

 

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New York Lottery’s Small Town Fantasy

New York Lottery is quickly becoming one of my favorite advertisers. Their Christmas commercial with a friendly bodega cat was a big hit. Last month’s planetarium ad made me chuckle. Now they have a mysterious and whimsical spot, created by McCann New York. We see a deserted small town at night. A diner says “Open 24 Hours” and the lights are on, but nobody is inside. In fact, there are lights on all over town, but where are the people? A haunting musical score adds to the unsettling feeling. Finally, there’s a hand that sets down a train. It’s all a model. The New York Lottery asked what people would do if they won $1,000 a day for life, and Paul S. said “I’d spend more time being a kid again.” Aww.

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