Vodafone’s “The Kiss” Is A Beautiful Piece Of Film

Sometimes the best commercials don’t feel like commercials at all. I know I’ve said that on here many times, but it really is true. That’s definitely the case with this beautiful new ad for British telecommunications company Vodafone, created by Grey London. As the title indicates, Vodafone’s spot shows a couple’s passionate kiss that extends from adolescence throughout life and into old age. We’re only aware that it’s an advert in the last 10 seconds when the words “good things should last forever” introduce Vodafone Red. Exquisite cinematography, an original-ish idea (the -ish is only there because it’s somewhat reminiscent of this also great KFC ad from South Africa), and haunting music (“Walk” by Ludovico Einaudi) combine for something that definitely feels like an award winner.

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