McDonald’s Adorable Lucky Penny Saga

Created by Leo Burnett Chicago, this new McDonald’s ad premiered during The Oscars. Finding a lucky penny is kind of a universal experience of childhood. So is missing the school bus, getting bopped in the face at an inopportune time, and being annoyed by your parents getting a flat tire. Of course, getting a flat tire in front of a McDonald’s is a joy if you’re a kid. Which leads to a simple and cute ending.

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