Britain’s Beer Alliance Says “Long Live The Local!”

If you were to think about iconic aspects of everyday British culture, the pub would be high on the list. In this compelling spot from Britain’s Beer Alliance, we see important scenes that play out in the pub, along with a voiceover that grows in urgency. And then there’s the sobering statistic that 3 pubs a day close for good, and that pubs are under increasing tax pressures. It ends with a message to sign the petition to cut the beer tax. Here’s more on this excellent ad, created by Havas London.

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