Tuesday Throwback: Levi’s And “Stand By Me”

This is one of the rare Tuesday Throwbacks where I never saw the original commercial when it aired, but it’s a great spot. It features Ben E. King’s 1961 classic “Stand by Me”, one of my favorite songs of all-time. The ad takes place in a 1950’s setting where a bar doorman is refusing many people entry for breaking the dress code. But a young greaser, played by Eddie Kidd, is let in since the sign says “No blue jeans” and he’s wearing new Levi’s 501 black jeans. A simple, evocative, and very cool story. Based on its use in this commercial and earlier in the excellent movie Stand by Methe song “Stand by Me” re-entered the charts at #9 in the US, and #1 in the UK.

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