Those Kraft Mac & Cheese Commercials With Enya’s “Only Time”

Enya’s “Only Time” is a smooth and soothing song. But if you’re above a specific age, it will probably bring back one very specific association: 9/11. So it seems like an odd tune for these brief Kraft Macaroni & Cheese spots, where parents struggle to get their kids to eat dinner before the kiddos blissfully devour some Blue Box. I guess irony was what they were going for though, like its usage in Volvo’s widely-viewed and critically acclaimed “Epic Split.” And now I’m watching “Epic Split.” Haha…good stuff.

 

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Kraft Has A Tearjerker Of An Ad About Parenthood

Earlier this year, Kraft Macaroni & Cheese had a lighthearted campaign about parenting foibles, emphasizing that parents aren’t perfect. Now, Kraft has a more serious campaign, dubiously called “Family Greatly.” Despite the stupid name of the campaign, the first long-form spot is quite touching. Real parents are interviewed about their insecurities about raising their kids and the pressure to be “perfect.” But then when their kids are interviewed, the parents see what they say and realize that they’re doing a great job. Aww. Here’s more from Ad Age.

Parents Aren’t Perfect In These Kraft Macaroni & Cheese Ads

Nobody is perfect, and that includes parents. Even the best parents screw up sometimes. In these amusingly brief, slice of life spots from Crispin Porter + Bogusky, Kraft Mac & Cheese spotlights some parenting foibles. There’s the overly enthusiastic (and obese) dad who jumps on a bounce house, deflating it and frightening a party of kids. There’s the hockey mom who’s cheering for…someone else’s kid. And the dad who swings his daughter so high that she disappears. Of course, everything is good again after they make the Blue Box for their kids. If only life was that simple.

Kids Serve Oreos To Adults On A Train

100 years ago, the National Biscuit Company (now Nabisco) introduced a new treat to America: the Oreo. Oreos became the best selling cookie of the 20th century and are still the most popular. In a cute new commercial created by Draftfcb, Oreo invites grown-ups to revisit their childhood. The song is “You Do Something To Me” by Bryan Ferry.

How do you eat Oreos? I take them apart, and have since I was a kid.

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