Those Kraft Mac & Cheese Commercials With Enya’s “Only Time”

Enya’s “Only Time” is a smooth and soothing song. But if you’re above a specific age, it will probably bring back one very specific association: 9/11. So it seems like an odd tune for these brief Kraft Macaroni & Cheese spots, where parents struggle to get their kids to eat dinner before the kiddos blissfully devour some Blue Box. I guess irony was what they were going for though, like its usage in Volvo’s widely-viewed and critically acclaimed “Epic Split.” And now I’m watching “Epic Split.” Haha…good stuff.

 

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