Kingsford Makes Grilling Seem Glum

I know what Kingsford is going for in this spot and “slow down and grill” isn’t a bad tagline, but this one just seems very depressing to me. The people are smiling and seem like they’re having a good time, but the tune is a total buzzkill. What’s next? Jeff Buckley’s “Hallelujah”? (an amazing song by the way but not so jaunty). I was going to draw a comparison between Weber’s ad that’s been getting a lot of airtime (I wrote about it here), but then I realized that comparing commercials between gas and charcoal grilling isn’t the best idea. But still. Kingsford…your charcoal makes for tasty barbeque, but stop making me feel sad.

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