Who Is Kia’s New Spokeswoman?

This one was suggested by a blog reader. She’s in a commercial for Kia’s 4th of July sale, so it won’t be on for that much longer, but I wouldn’t be surprised to see her in more Kia ads. So who is Kia’s new spokeswoman? It’s Jenni Melear.

Check Out Obscure Bands In Obscure Places With A Kia Sportage

Discovering that band no one ever heard of in that club no one can find…that’s probably as close to the word “hipster” as you’ll hear in a big-budget commercial. Though judging by the crowd, it looks like a lot of people found that club. For those wondering, the song is “A Taste Of Silver” by Until The Ribbon Breaks. And those pretty ladies? The driver is Cherie Jimenez Daly, and the passenger is Julia Barna. If I find out the identity of backseat guy, I’ll add that too.

Pierce Brosnan Goes On A Memorable Mountain Drive For Kia

As has been the trend in recent years, most Super Bowl commercials either have teasers, or are revealed in full online before the big game. I have purposefully been avoiding most of these, because I still genuinely like the surprise of seeing a new Super Bowl commercial. But a few have just been too intriguing, like this Kia spot starring Pierce Brosnan. In it, Brosnan is hearing about his role in the commercial from his agent. He often interjects with what he think he’ll do. His interjections play off his action/adventure history, especially James Bond. As it turns out, the commercial is pretty mundane, with Brosnan just doing a normal drive through the mountains. Of course, the spot ends with some fireworks of the James Bond-ian nature. Very entertaining and self-aware.

The Kia Cadenza Shines At A Reunion

Class reunions seem inherently awkward. Kia is a rapidly improving car company which in the past hasn’t received much respect. So it seems appropriate that the Kia Cadenza would be introduced with the line “Remember that girl you didn’t notice in high school? We’re a lot like that.” The commercial has sexy shots of the New York City skyline that are accompanied by a sexy woman (Theresa Moore) driving the car. Class of 1993? Wow, she’s looking amazing…especially for a 38 year old. The song playing in the spot is the InFiction remix to “Let’s Dance”, by David Bowie. I don’t know if the luxury message will truly resonate, but as the ad says…it’s impossible to ignore.

The Los Angeles Clippers Are Hot: Chris Paul/State Farm And Blake Griffin/Kia

The Clippers. Long the laughingstock of the NBA and LA’s distant second fiddle, the Clips have the league’s best record and are currently riding a 16 game winning streak. Chris Paul and Blake Griffin are big reasons for the turnaround. And they’re getting commercial time now. State Farm has an ad getting rave reviews which tells the story of Chris Paul and his identical twin separated at birth, Cliff. They were both born to assist…Chris on the basketball court, and Cliff as a State Farm agent.

And Kia’s campaign featuring Blake Griffin continues. In these, the always deadpan Griffin travels back in time to give his ’90s child self advice. The spots come complete with classic/crappy songs of the era…Montell Jordan’s “This Is How We Do It”, OMC’s “How Bizarre”, and Eiffel 65’s “Blue.” Stop wearing jean shorts. Haha!

Kia’s Hamsters Are Back!

The Kia Soul has had a few hugely popular commercials featuring hamsters. And here’s a new one. It’s quite ambitious as it is set in an 18th century opera house which conjures up Amadeus.  Without fail, they show the stuffy opera audience how to let loose. The song is Axwell’s remix of “In My Mind”. A really fun spot which will be a big hit.

My Top 4 Super Bowl Commercials

The Super Bowl is the biggest night in advertising, but it can also feel hollow. This year, rates started at $3.5 million for a 30 second spot. So really, a lot of it feels like going to a bar and just seeing dudes throwing around money. The ads are mostly just for show….I don’t think anybody is going to buy a car or discover “Doe-ree-toes” simply based on a commercial. And at $3.5 million+ per ad, any corporation who would skip the Super Bowl and instead HIRE NEW WORKERS would get infinitely better PR. Alright. Now that I’ve gone on my mini-rant, here’s my pick for top 4 Super Bowl commercials.

#4  Doritos “Man’s Best Friend”

I had to pick from a number of spots for the #4 position and this came out on top. I originally had picked the other Doritos spot (“Sling Baby”), but after after thinking about it, “Man’s Best Friend” is wittier and less predictable.

#3 M&M’s “Just My Shell”

Cute and unexpected. A crowd-pleaser. The brown M&M was voiced by Vanessa Williams, and the song is LMFAO’s “Sexy and I Know It”.

#2 Kia Optima’s “A Dream Car. For Real Life.”

Hugely entertaining and over-the-top. At first, it seems like a typical male fantasy but it becomes surprisingly sweet with a great twist ending.

#1 Budweiser’s “Return of the King”

As a former history major and a fan of period pieces, I loved this commercial. The artistic direction is beautiful, music from The Natural works well, and it only has two words in it (and a lot of cheering). I know the beer snobs are gonna snark “Budweiser? They got that excited about crappy Budweiser?” Shut the hell up. If you had to drink disgusting bathtub gin for 13 years, you’d be ELATED for beer, Budweiser or otherwise. And it’s true. Anheuser-Busch was one of the few American breweries to survive Prohibition, and they sent a case to the White House (delivered by Clydesdales) right after repeal.

Some other notable commercials:

Chrysler’s/Clint Eastwood’s “It’s Halftime in America”

Probably the most discussed/publicized Super Bowl commercial this year. It’s been getting a lot of political implications…some are calling it the best Obama re-election commercial that will be made. This one was a big hit with advertising experts. I had mixed feelings about it. The copy is quite well-written and fairly inspiring. But to me, it was a little draggy and boring. I know Clint Eastwood is a legend and his voice leads gravitas to the commercial, but I feel like at varying points he sounds like he’s going to (1) die, or (2) yell at me to get off his lawn. Chrysler’s Eminem spot was my favorite of last Super Bowl and this is of a similar vein. It’s something I SHOULD like, but just turned out OK in my eyes. And this is a 2 minute spot starring Clint Eastwood. It must have cost an incredible amount of money. Remember what I said in the beginning of this post, about how money might be better used by HIRING WORKERS? That severely diminishes the message for me.

Bud Light’s “Rescue Dog”

Not incredibly original. But it’s cute and does have a nice message supporting rescue dogs.

Samsung’s “Thing Called Love”

I really liked the first spot of this Samsung campaign. But they kept going with it, and the campaign felt stale pretty quickly. Yes, we know that people who stand in line for consumer products are losers and the Apple cult people are really annoying. So I was surprised by this one. Using a song that was semi-popular like 9 years ago (albeit, one I’ve always liked) is a little odd. It turns into a lot of fun, though. I don’t think it’s an amazing advertisement, but one that I really enjoyed watching. Looks like a great party. And a Brian Urlacher cameo!

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