Nike: Kevin Durant Wins A Championship, And Silences His Critics

Kevin Durant has always been a favorite of mine, going back to his lone year at the University of Texas. And now, he has a ring (and a Finals MVP to go along with it). While I would have much rather preferred him to win it in Oklahoma City, it’s still cool that he now has a championship. Nike’s post-NBA Finals commercial shows all his critics…first he’s derided as soft and defensively-challenged, then when he moved to the Golden State Warriors, people called him a traitor. But now, he’s a champion, and the critics are silenced. It’s a pretty cool ad, supplemented by Ol’ Dirty Bastard’s “Shimmy Shimmy Ya.”

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Nike Introduces 86 Year Old Sister Madonna Buder…The Iron Nun

In its new spot “Unlimited Youth”, Nike shows us Sister Madonna Buder, the Iron Nun. She’s 86, and has completed 45 Ironman Triathlons. We see her competing in her 46th. And now I feel inadequate…

Nike Shows Transgender Olympian Chris Mosier Just Doing His Thing

With the Olympics in full swing, it’s about time for me to write about some Olympic commercials, eh? This Nike ad starring transgender duathlete Chris Mosier debuted yesterday and is part of the “Unlimited” campaign. Chris is the first transgender athlete to make a U.S. Olympic team. I really like the conversation between Chris and the narrator, and that the spot happens in a casual way, focusing on his competition and without any dramatic, over-the-top music.

 

Nike Shows Cleveland Fans Reacting To The Title

When a team wins a championship, Nike tends to make a congratulatory commercial. And when that win breaks a long curse, you’d better believe they’re making one. Last night, LeBron James and the Cleveland Cavaliers won the NBA Finals. It was the first title for the Cavs, as well as Cleveland’s first since 1964. In Nike’s new spot, we see the reactions of Cleveland area citizens as they realize their team won it all. It was worth the wait for them.

Nike: LeBron And Cleveland Are Going All In Together

Tonight, LeBron James will make his highly anticipated return to Cleveland as a member of the Cavaliers. For the occasion, Nike has created this stirring two-minute ad showing LeBron’s importance not just to his team, but to the championship-starved city of Cleveland. Good stuff.

Tuesday Throwback: Nike’s 2004 Red Sox World Series Commercial

2004 was a great year to start college in the Boston area. Largely because this happened. I don’t actually remember seeing Nike’s Red Sox ad, probably because I was out celebrating or watching a guy jump into our quad’s disgusting pond. But it’s a excellent spot showing the devotion of fans over decades of disappointment. It’s so cool that the brothers, young boys in 1919, grow up and attend the games with a changing cast of family and friends. They’re old men by 2004, and looking suspiciously good for being in their 90s. Styles and times change, but being a fan doesn’t. What’s also interesting is that the commercial, created by Wieden+Kennedy, actually was created in 2003, but it obviously had to be shelved when this happened.

nike red sox

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