Pearle Vision Introduces Olivia

Early last year, Pearle Vision had a big hit with its touching “Ben’s Glasses” spot, which was ultimately one of my favorites of 2017. Now, they’re back with a new ad showcasing another young protagonist. Olivia is a girl whose interests are ones that aren’t typically seen as female. We see her working on the lighting of a small model house, practicing archery, and hitting tennis balls. She’s fascinated by a “Women in Space” exhibit, and reads about Joan of Arc. But with everything she does, her vision problems are apparent. So her parents take her to Pearle Vision, where she picks out a pair of glasses, and the optometrist gives her a picture of a bespectacled feminist icon: Billie Jean King. Olivia then adds King’s picture to her wall, where she’s put up a “Women Who Made History” display. Aww. It’s not quite as emotionally affecting as “Ben’s Glasses”, but still a very nice ad, created by Energy BBDO. The pretty song is “A New Start” by Tessa Rose Jackson.

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